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Featured Work // Howard TV   more |
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Search Engine Optimization (SEO) // What is Search Engine Optimization? Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a proven methodology. Our Services Our Website Optimization services are intended to be all-inclusive. We provide the same core set of specific services for each and every client. Keyword/Keyphrase Development Through research, we will determine the appropriate terms/phrases for your campaign. Copy Editing Keywords and keyphrases will be included in the copy to increase ranking for specified terms. Page Optimization The optimization of tags, titles, functionality, navigation, page links and various parts of the code for compliance with search engines and browsers. Link Strategy Part of a successful campaign includes the development of a link campaign consisting of inbound and reciprocal links with qualified, related sites. Dynamic/Database-Driven Content Optimization Dynamic content will be catalogued for inclusion in the search engines. Search Engine Submission The submittal of optimized page URLs to the major search engines. Each month, your pages will be submitted to ensure that your updated content has been included. Directory Submission The submittal of your base URL to the major categorized directories. Note: Some directories charge a fee for inclusion. This will be included in your custom quote. Monthly Review of Traffic Reports We will review your traffic reports monthly to determine any necessary modifications to ensure a successful campaign. Results We follow all major search engine guidelines and do not employ any questionable techniques that most search engines consider to be spam. While these techniques may display quick results, they will ultimately get your site banned from the search engines. Measurable results typically take anywhere from three to six months to present themselves. You can expect to see your site ranked in the top 20 (in most cases higher) for your optimized keyphrases. How it Works Search Engine optimization is never finished. Organic search engine optimization is a long-term and highly iterative process that in almost all instances takes considerable knowledge, time and resources. While our optimization service plan contains all of the above-mentioned features, each campaign is custom-tailored to the client and their desired result. We charge a one-time setup fee and a monthly management fee. We do not tie clients to long-term contracts, however, a successful campaign does require a minimum of six months. Please contact us today for a custom quote. |
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