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Improve your WordPress website’s Google ranking with 5 easy tips

5 Tips to Spring clean your WordPress Website

Your home and car aren’t the only thing that need a Spring cleaning each year. Your WordPress website can also become cluttered with old draft pages, unused plugins and stale content.

Here’s a quick rundown that will help you get your site squeaky-clean.

1. Improve on-site SEO

The first thing you want to do is clean up your on-site SEO. The rules changed in January when Google launched a massive SEO algorithm update. Now we’re starting to see the effects play out in search ranking. That means you need to go back and adjust any on-site SEO issues that came from the update.

You don’t need encyclopedic knowledge of the update of SEO to do so. In most cases, you can run a simple SEO report on your website that will tell you how to improve your site’s overall SEO.

One of the tools, we recommend is the SEO report tool “Moz Pro” from Moz. It will comb through your website and find issues that need to be fixed, such as duplicate title tags on pages.

Once you have a report identifying the issues, you will need to make the necessary changes on your website. The tool we recommend to optimize your SEO, is Yoast SEO. Yoast will display visual cues on which content needs to be optimized and updated in order to stay relevant for your particular topics. You won’t have to guess at what characters to put in either – the tool will make live queries into Google to see what search terms people are actually using that you can tap into.

If this seems too complex for you to handle, find a web development company or a freelance web developer to implement the changes. It’ll make your life a lot easier than the risk of breaking your website.

2. Clean up your WordPress plugins

Look at every plugin on your site. Check your active plugins to make sure you are using the latest version and that the plugins have no known security issues. If you have plugins that you are not using, get rid of them.

Removing old, unused plugins protects you from potential security exploits. It also eliminates clutter on your end and saves you hard drive space for your website. Even though the users won’t notice the difference, you will when you work on your website.

3. Set up a Webmaster page

Google webmaster tools will run specific diagnostics such as site speed and crawling errors on your site to help determine any issues Google may find during the indexing process. Webmaster tools will also alert you to issues like the presence of duplicate titles or duplicate descriptions.

This is important because Google doesn’t like to see duplicate content and may lower your search rankings if it finds any.

You’ll also be alerted about any pages that have speed performance issues. Pages that take a long time to load will impact your bounce rate, which also affects SEO.

4. Sweep out draft pages.

Every WordPress site owner has a large collection of old drafts and extra pages taking up space in their database.

Every time you save a change on a page, it will save a draft copy. After a period of time, a site may have accumulated several thousand draft copies taking up space in the database.

We recommend deleting old drafts that are taking up unneeded space in your database. There is a great tool called WP Sweep, which will go in and delete those old drafts and improve performance, as well as optimize the database.

5. Update your content

Spend some time and look at what your content looks like and see if it’s outdated. You may have something that refers to 2015 as “next year” or focuses on concepts that have gone out of fashion. Make sure everything is timely and make sure all of the dates are current.

Also make sure your contact information is up to date: Including your address, phone number and emails are all correct and all work. Make sure the copyright at the bottom of your page is current.

You should also go through your Google Analytics and see which older content should be removed.

Old content that isn’t pulling in web hits can bog down your site, but more importantly, from Google’s perspective it can dilute your site’s content. After a purge, the content that remains is more concentrated and the new space can inspire you to create new, relevant, and exciting content for users.

If you’re really attached to a piece of old content that no one is viewing, consider repurposing it instead and expanding the scope of the content that may add a new spin. Change some of the wording around, repost it with a new title and new SEO, and put some real effort into promoting it.

Improving site Search Engine friendliness, SEO and rankings is a never ending task.

Take some time to tune-up your website by updating your SEO or SEO widget, cleaning up outdated or unused plugins, setting up and scanning your webmaster tools, cleaning out old draft and unused pages and updating your content.

 

New website for Cricket Lighters goes live!

The newest incarnation of the Cricket Brand Lighters website is now live! BlueLuna created the engaging experience by building the site on a parallax scrolling platform. In addition, we utilized responsive design techniques allowing the experience to display perfectly on not only desktop computers, but smartphones and tablets as well. We had a lot of fun with this one! Check it out here: www.cricketusa.net

BlueLuna featured on A&E TV

A-and-E-TV-flipping-boston

BlueLuna has made its TV debut! We were given the opportunity to rebrand Pete’s-A-Place restaurant on A&E TV’s show Flipping Boston. The pizza restaurant needed to be completely renovated, and BlueLuna was chosen to reinvent the Pete’s-A-Place brand identity. The result of our efforts is a fun, engaging brand experience that combines modern and vintage elements to create the warm environment. The logo we designed takes inspiration from the classic pizza chef motif, as does the color scheme seen throughout the interior and exterior design. We also introduced a mustache photo wall for patrons to post pictures of themselves sporting the fake mustaches handed out in the store.

We had a lot of fun working on this project, and BlueLuna’s CEO, Robert Berry, had a great time filming with the Flipping Boston team! If you’re ever in the Danvers area, stop by for a slice. You’ll be glad you did!

BlueLuna employee volunteers at New England GiveCamp 2013

new england give camp

Jason LeVan, a web developer here at BlueLuna, was nice enough to donate his time last week to a volunteer event called New England GiveCamp. This is a weekend-long event where designers and developers donate their time and abilities to charities and non-profits that need technical help. Projects can include rebranding, websites, or anything tech-related that can be completed in one weekend.

This was Jason’s third year volunteering at the weekend-long codefest, where he spent his time helping the non-profit  Tutors for All redesign their outdated website. He and his teammates worked on the web development, design, content, and coding for Tutor for All’s new WordPress site.

Jason admitted to getting almost no sleep at GiveCamp, but luckily there was plenty of coffee provided by sponsors to keep everybody going. On Saturday morning, Jason tweeted, “Thanks to @brewbetterworld for keeping me properly caffeinated this weekend at #negc2013.” He joked that he was too overdosed on caffeine to get any real sleep.

Jason initially signed up for the social aspect of the event, saying, “I first started volunteering to meet like-minded people, and it seemed like a fun time.” He’s met some great friends at GiveCamp over the years, and of course, he continues to volunteer because he believes it’s a great cause.

Jason had no hesitation when asked what his favorite part about New England GiveCamp is. “Watching the non-profits’ reactions during the presentations is really satisfying,” he said. “You can see how much they appreciate what’s done for them.”

BlueLuna is so proud of Jason’s hard work, dedication, and selflessness to volunteer at this great event. We are lucky to have him as a part of the BlueLuna team!

Check out this cool time-lapse video of New England GiveCamp, where you can really see the volunteers’ hard work (and lack of sleep!) in action. www.youtube.com/watch?v=-XXfKq1bf1U

To see the website Jason helped design and develop, go to www.tutorsforall.org.

To learn more about New England GiveCamp, go to newenglandgivecamp.org.

BlueLuna creates presentation for MTV’s 2013 Upfront Campaign

mtv upfront presentation 2013

BlueLuna was honored to once again be chosen to create MTV’s Upfront Campaign presentation. The upfront presentations are an opportunity for television networks to broadcast their plans for the year and to present new shows, viewership ratings, and other details for potential prime-time advertisers. MTV’s Upfront event was held in April at the Beacon Theater in New York, where stars like Snoop Lion, Mac Miller, Vinny Guadagnino from “The Jersey Shore” and Nev Schulman from “Catfish: The TV Show” came to show support. Selena Gomez and Emeli Sandé made the night memorable with vocal performances after the presentation. BlueLuna was thrilled to design MTV’s 2013 Upfront presentation again this year, as we have for the past 5 years.

Fund created for Boston Marathon victims

BlueLuna has joined our client CityLight Homes in an effort to help the victims of the Boston Marathon bombing. We’ve established a fund through our founder’s charity, Christian Angel Smile, where 100% of the donations will go to the victims and their families. The money raised will help with whatever they may need to adjust to their new lives, whether it be building wheelchair ramps, widening doorways in their homes, or helping pay for physical therapy expenses. Please help support those affected by visiting www.citylighthomes.com to donate. We sincerely appreciate any contributions made. Thank you.

New website on the horizon for Harvard’s MI Oasis

Harvard University and Howard Gardner, the Harvard professor who developed the theory of Multiple Intelligences, have chosen BlueLuna to create a website for Gardner’s MI theory. Gardner developed the Multiple Intelligences theory after two decades of extensive research, in which he identified eight distinct intelligences. The goal for Harvard’s MI Oasis website is to develop a digital space for accurate, up-to-date information regarding the Multiple Intelligences theory. They are looking to have the new website be professional, engaging and accessible to researchers who are searching for current resources and articles. BlueLuna is honored to have the opportunity to work with such a renowned scholar and university.

Learning Express website launches

learning express toy store web design

BlueLuna is happy to announce that the new flagship website for Learning Express has gone live! Learning Express, the nation’s largest franchisor of educational toys, was looking to update and redesign their website to better represent their professional yet playful brand. The objective for the new website was to make it simple for customers, current franchisees, and potential franchisees to easily find what they are looking for. The site now features a store locater as well as individual pages for each franchise store. Each store is now able to update their individual page through a content management system to promote any events or services that are specific to their store. Take a look at the new website here: www.learningexpress.com.

Amptek chooses BlueLuna for new website

We are very excited to announce our new client, Amptek. Amptek is a high technology company and a recognized world leader in the design and manufacture of state-of-the-art nuclear instrumentation for the satellite, x-ray and gamma ray detection, laboratory, and portable instrumentation industries. Our goal is to revamp and modernize Amptek’s website to better reflect their high-tech expertise. We will be focusing on improving navigation and readability, refine overall user experience, and promoting Amptek’s cutting-edge products. We can’t wait to get started!

BlueLuna continues work with Northeastern University

BlueLuna is proud to announce that we will be creating a new website for Northeastern University’s Biotechnology department. The Biotechnology PSM Program at Northeastern University delivers a unique and cutting-edge degree by combining advanced science education with opportunities to interact with leading practitioners in the biomedical and pharmaceutical community. Northeastern University has previously entrusted BlueLuna to create websites for four of their colleges. Now, the new task is to create a website for their Biotech department that is professional, innovative, and easy to navigate. The goal is for potential and current students to be able to quickly find the information they are looking for, and to have the site be a more consistent reflection of Northeastern University’s main website. We are delighted to have another opportunity to work with Northeastern.

Innosight and the University of Pheonix: The Innovator’s DNA website launches

BlueLuna is proud to announce that IDNA’s testing application and website is up and running! The Innovator’s DNA Self Assessment, a collaboration between Innosight and the University of Pheonix, is a quiz that helps users determine what type of innovator they are and what it could mean for their future. After answering a series of questions, users are given an Innovation Profile that explains what their innovation personality means. IDNA’s aim was to have the assessment be very interactive and engaging, so BlueLuna used compelling animations and graphics throughout the quiz that are compatible with desktop computers as well as tablets. The team also focused on data tracking and reporting in order for the client to analyze results of each assessment. Head over to selfassessment.innovatorsdna.com to learn more.

BlueLuna partners with Hill Holliday

We’re happy to announce that today we kicked off an interactive design project in partnership with Hill Holliday. We’re looking forward to doing some great work together!

Phoodeez gets a fun, welcoming new website

BlueLuna is excited to report that the new website for Phoodeez has launched! Phoodeez is a catering business that services conferences, student organizations, and other corporate events. They are dedicated to finding the best local restaurants and providing top-notch service at a great price. The Boston catering company was aiming for the new site to be eye-catching, functional, and customer focused. BlueLuna designed the website with Phoodeez clients in mind, and created a great user interface that allows customers to easily place food orders and browse menu options. The website is seamless for customers to use from start to finish. Check out all that Phoodeez has to offer at www.phoodeez.com.

New website for Creative Playthings

BlueLuna is happy to announce that we will be developing and designing a website for our new client, Creative Playthings. Creative Playthings is the industry leader for safe, quality swing sets and accessories. Their superior products feature durable, non-toxic wood and their swing sets are manufactured in the USA. The objective for Creative Playthings is to have the website clearly communicate the company’s quality, service, history, and value. Our client is looking to have the new website be sophisticated, but also creative to reflect their fun products. We are very excited to have this opportunity to work with Creative Playthings!

BlueLuna selected to design website for Cambridge Sound Management

Cambridge Sound Management, the developers of the innovative Qt Quiet Technology sound masking system, has selected BlueLuna to develop a brand new website for their company. Cambridge Sound Management offers intelligent solutions for noise and privacy issues within the workplace. The company is looking to update their website to be more engaging for customers while remaining simple and functional.  We are up for the challenge and look forward to working with you!

New site launches for Interactions

BlueLuna is pleased to announce that the rebrand and redesign of Interaction’s website is complete, and the new site is now live! Interactions was looking for a bold and forward-thinking way of demonstrating their services and products. They also wanted to break free of the standard marketing site navigation, so BlueLuna developed a unique layout to organize the company’s website content. The site is interactive and features demos, videos, audio samples and social media buttons. The responsive web design is user friendly and makes viewing easy on all platforms, including mobile devices. To see the updated and improved site, go to www.interactions.net.

Unity College website goes live

BlueLuna is happy to announce that the new website for Unity College has launched! Unity College came to BlueLuna seeking to update and redesign their website to be more engaging for visitors. They wanted to create a portal of information for new students, current students and faculty that was easy to navigate and represented the college’s character and values. News, events, and announcements are now conveniently located on the home page, and visitors are now able to view information on how to visit and apply to the school with one click. Unity College is also able to continually update any information using the content management system. To see the new website and learn more about Unity College, go to www.unity.edu.

New website for Cricket brand lighters goes live!

We’re happy to announce that our website for Cricket brand lighters is now live! BlueLuna created the engaging experience by building the site on a parallax scrolling platform. In addition, we utilized responsive design techniques allowing the experience to display perfectly on not only desktop computers, but smartphones and tablets as well. We had a lot of fun with this one! Check it out here: www.cricketusa.net

Our Latest Website Launch for Warrior Protection

After months of research, planning, and design, BlueLuna is happy to announce our most recent launch: the Warrior Protection and Readiness Coalition (WPRC). Founded with the mission to create a unified voice of advocacy for warfighters’ equipment needs, WPRC approached BlueLuna with the objective of developing a website that both reflected their increased presence and allowed for a central place of unification. You can see WPRC’s new website and how they are working to ensure American service members train and fight with superior gear at www.warriorprotection.net.

AdvisorAdit site is live

BlueLuna is thrilled to announce that the new web application, AdvisorAdit, has launched! AdvisorAdit is a web application that provides a channel for financial advisors to discover relevant content from providers. After months of research and planning, the BlueLuna team created an efficient wire-frame structure to organize the application side of the site to give clients a streamlined experience while using the AdvisorAdit platform. The new interface provides a great user experience where clients can collaborate with other colleagues.

Interactions chooses BlueLuna

As a major advanced-technology provider to some of the world’s largest brands, Interactions recognizes their customer’s increasing demand for a high standard of care, accessibility, and service. In order to continue providing their customers the best, most professional care, Interactions recently engaged with BlueLuna for a rebrand, including a complete redesign and development of their website. The ultimate objective for the redesign is to develop a user friendly, effective interface that effectively showcases the unique features of their products. BlueLuna plans to develop a site that will house lots of content in a way that is both easy to read and maneuver. With a launch date set for later this year, Blueluna is excited to help Interactions continue to forge the way in their advanced field by working with them to develop an industry-leading brand identity!

New website on the way for Northeastern University

We’re happy to announce that Northeastern University has chosen BlueLuna to design and develop websites for four of their colleges. The sites are slated to go live this fall. Stay tuned for updates!

new website and brand launches for SBHF

BlueLuna is pleased to announce the launch of St. Boniface Haiti Foundation’s new website and brand identity. Over the past few months, we have worked with SBHF to accomplish two main goals. First, we worked to design and develop a cutting-edge, non-profit website that both attracts and engages its users. Secondly, we made sure their new brand identity best expressed SBHF’s mission and goal of bringing health care, education, and community development to the people of Haiti in a visually compelling way. We love working with local non-profits and were happy to support SBHF’s pursuit of providing global aid. For more information on SBHF be sure to visit www.haitihealth.org!

BlueLuna to create new website for Unity College

Looking to attract potential students and parents even before their initial visit to campus, Unity College realized the great potential a strong website design could provide for them. Finding themselves in need of a more unique and engaging user experience, Unity College recently hired BlueLuna to head up their redesign. Unity College is a private liberal arts school located in Unity, Maine that offers a broad base of environmental and agricultural curriculum. With the overarching goals of updating their brand and strengthening their online marketing tools, we will be designing a new, more effective website with an anticipated launch set for later this year!

new Wise website goes live

BlueLuna is happy to announce the launch of Wise Construction’s new website. Wise Construction services the Greater Boston area within the healthcare, educational, biotechnology, and corporate sectors. A few of their clients include: Children’s Hospital Boston, Harvard Medical School, Massachusetts Institute of Technology, Boston Symphony Orchestra, etc. For more information on Wise Construction and to check out their new website design, be sure to visit www.wiseconstruction.com.

Mugar chooses BlueLuna for their new website

David G. Mugar has chosen BlueLuna to create the Mugar Enterprises flagship website! Mr. Mugar, a prominent business man and philanthropist, is the man behind Mugar Enterprises, which pursues both commercial and philanthropic endeavors. BlueLuna is so very appreciative of the opportunity to work with such a highly regarded organization!

New website on the horizon for a great charitable organization

BlueLuna is pleased to announce that we will be redesigning and developing Children’s Friend and Family Services’ new website! Known as the Northeast’s oldest children’s charity, CFFS responds to the needs of youths and families– providing services such as counseling, mentoring, child care and juvenile court programs. We’re happy to support such a great, charitable organization like CFFS.

Contract with WPRC

BlueLuna is honored to announce that we have been awarded the contract to design and develop the website for the Warrior Protection & Readiness Coalition (WPRC). WPRC was founded to create a unified voice of advocacy for the tactical and operational equipment needs of the warfighter. The WPRC’s goal is to ensure that American service members train and fight with superior gear now- and in the future. The team couldn’t be more proud to support such a worthy organization.

Learning Express Toys chooses BlueLuna

We’re happy to announce that we’ve been awarded the contract to create a new flagship website for Learning Express. Learning Express is the nation’s largest franchisor of specialty toy stores in the United States with over 140 stores nationwide. The team is looking forward to having some fun with this one!

Contract With the Boston Psychoanalytic Society and Institute

BlueLuna is happy to announce that we will be redesigning and developing the Boston Psychoanalytic Society and Institute’s new website. BPSI is a membership organization providing three principal programs: professional training, scientific activities, and service to the Boston and New England community for those interested in psychoanalysis and its applications. We’re looking forward to this interesting, creative collaboration!

the BlueLuna designed Beavis and Butt-Head DVD is now available

To kickoff the new Beavis and Butt-Head season MTV has just released a new DVD titled Beavis and Butt-Head: Mike Judges Most Wanted. Designed by BlueLuna, the DVD contains scenes from the new season as well as a behind-the-scenes look at the original series and the uncut, original animated short that started it all. (more…)

Boston Lyric Opera’s new site is live!

BlueLuna has recently launched the new website for Boston Lyric Opera, New England’s largest opera company! Check it out here: www.blo.org.

BlueLuna welcomes MIT to the family!

BlueLuna is pleased to announce that we have been awarded the contract for the design and development of five websites for MIT! We’ll be helping MIT with some branding as well as creating a unified framework to manage the network of websites. Check back soon for the final result!

Contract with St. Boniface Haiti Foundation

BlueLuna is so happy to announce that we have signed a contract with the St. Boniface Haiti Foundation. The St. Boniface Haiti Foundation is a non-profit, volunteer organization that was founded in 1983 by the parishioners of St. Boniface Catholic Church in Quincy, Mass. For the past 25 years, they have served the poorest of the poor in rural Haiti. After years of growth, SBHF realized it was time to rebrand. BlueLuna will be developing a new identity for SBHF. One that better reflects their current position as a leading charitable organization operating in Haiti. In addition to the rebrand, we’ll be designing and developing their new website.

Sweet new website coming for Jelly Belly

BlueLuna is happy to announce that we’ll be designing a website for Jelly Belly! Jelly Belly is known as the word’s #1 gourmet jelly bean. The world-renowned company produces 34 million pounds of candy annually! We’re looking forward to doing our “research”— yum!

London Economics Press New Website

london economics boston webdesign

BlueLuna is proud to announce the recent launch of the London Economics Press website! London Economics Press, specialists in providing concise and meaningful overviews of key electricity markets, along with forecasting wholesale electricity and capacity market prices, wanted to re-vamp their existing website with an updated look and feel. Aside from the new site offering various publications, market briefs, and price forecasts; BlueLuna helped to redesign the ecommerce store to help increase sales, and create an overall better user experience for the customers. Click here to visit the site: www.londoneconomicspress.com

ArrowFarms gets a ‘fresh’ new look

BlueLuna is proud to announce the recent launch of the ArrowFarms website! ArrowFarms, a dynamic group of innovative produce companies, entrusted BlueLuna with the task of updating their brand to better reflect the company’s commitment to the environment and it’s customers. Take a look at the results here: www.arrowfarms.com.

New Website for Pedicab Outdoor

boston pedicab web design

BlueLuna is proud to announce the recent launch of Pedicab Outdoor’s new website!

Ten years ago if you asked any Bostonian what a pedicab is they would probably have to google it. Today anyone who’s ever been to the city knows of their presence, and if you live in the neighborhood you probably know the company by name.

In just a few years, Pedicab Outdoor has expanded it’s operation to more than 25 major cities across the country. As they grew, so to did their need for a more robust website. The reworked website offers recent campaign case studies, photo galleries, and upcoming news and events. You can check it out here: www.pedicaboutdoor.com.

blueluna wins 3 american web design awards

The winners of the 2011 GD USA American Web Design Awards were announced today and BlueLuna is proud to say that we’ve won 3 awards! The projects taking home the honors are the Suffolk University Admissions & Financial Aid website, the Norwood Theatre website and our own company website!

Norwood Theatre website gets restored

BlueLuna is proud to announce the recent launch of Norwood Theatre’s Restoration website! Norwood Theatre is in the midst of a major transformation. The goal of the project was to create an engaging, interactive website that focuses on the restoration and renovation of the historic theater. The resulting website stimulates the viewer’s interest in the Norwood Theatre by connecting them to the restoration progress and providing them with a way to receive updates as well as take part in conversations revolving around the updates. You can visit the site here: www.norwoodstage.org.

BlueLuna wins a Creativity International Award

We’re happy to announce that we’ve received a Creativity International Award for our very own company website. Our site was recognized in the self-promotion category of the Media and Interactive Awards Show. Creativity International Awards is one of the longest running independent international advertising and graphic design competitions. The competition garnered over 1000 entries from around the world, including 34 countries, 3 Canadian Provinces and 32 U.S. states.

Contract with Spaulding Rehabilitation’s Motion Analysis Lab

BlueLuna is proud to announce that we have been awarded the contract to assist with the creation of the new Motion Analysis Lab website. Spaulding’s Motion Analysis Laboratory combines laboratory and field assessments in order to enhance mobility in individuals with mobility-limited conditions; caused by illness, age, or trauma. Motion Analysis Lab originally came to BlueLuna seeking a simplified way for patients and researchers to access information, read publications, and display videos.

New Website for Access Italy Launches

access italy web design

BlueLuna is proud to announce the recent launch of Access Italy’s new website. Access Italy offers luxury tours of Italy, and their services have been promoted by A-listers such as Oprah and Sylvester Stallone.

Access Italy needed a sophisticated new face and a CMS that would enable them to update their ever-growing tour list. The new site offers an all encompassing view of gorgeous Italian landscapes, and invites the user to become part of the experience that is Access Italy. Along with elevating the brand to a clean and lavish height, the custom built WordPress integration allows the client to update tours, media coverage, testimonials, and additional services as their business continues to grow.

Suffolk University Launches their New Admission website, Designed by BlueLuna

suffolk university boston web design

We’re happy to announce that Suffolk University has launched their new BlueLuna-designed Admission website today! Suffolk University needed a fresh, new look for their Department of Admission and Financial Aid as part of their ongoing effort to rebrand the school. The challenge presented was to inject Suffolk’s “out of date and stuffy” online presence with a fun and energetic personality that more closely reflects the school’s atmosphere and student body. The new design successfully carries Suffolk University’s brand into a unique and modern realm, while maintaining the University’s prestige. You can check out the new site here: www.suffolk.edu/admission.

New Website for Superior Global Transportation

BlueLuna is proud to announce the recent launch of SGT’s website! SGT, a provider of luxury transportation services, came to BlueLuna for help developing a brand and website that would cater to their exclusive clientele. Fine textures and large photography were utilized to create a lifestyle oriented brand that focuses more on the experiences SGT provides rather than the actual vehicles they offer. A reservation system was integrated for customer convenience. Visit the site here: www.sgtvip.com.

New Graduate Studies & Continuing Education microsite for LIM College

BlueLuna is proud to announce the recent launch of LIM’s Graduate Studies and Continuing Education microsite! This fresh, updated look incorporates design elements from the existing site, while giving the MBA program a more sophisticated feel that caters to the graduate student audience. The Graduate Program site was engineered to easily integrate within the framework of the LIM College main site, providing a user-friendly way to navigate between both sites.

Contract with Photizo Group

BlueLuna is pleased to announce that we have been awarded the contract for the design and development of a custom web application and multi-site network for the Photizo Group! Photizo, a boutique research and consulting firm, has been engaging in MPS projects since its very inception. Today they offer cutting-edge research, along with advanced concepts that have earned them mentions in the Wall Street Journal, the Economist and on CNN Money!

The Beating Heart of an Effective Social Media Campaign

So you put a new business plan together for 2011. Whether your enterprise is big or small – and regardless of industry – you almost certainly discussed Social Media.

It’s the most talked about and misunderstood business activity around. It’s also one of the few business initiatives that companies are still spending on – for good reason. (more…)

Optimizing For Good Results In Natural Search

What is natural search and how do you optimize a website for good results? Natural search refers to a web visitor using a search engine to conduct a search. Sometimes, this is also known as organic search. The terms natural search and organic search are often used interchangeably, for they refer to the same thing. (more…)

Advantages of an Infrequent Blog Posting Schedule

Blog posting is critical to the development of any site and is a huge part of the blog building process. It is a common assumption that the more frequently you post new blog entries the more the traffic you will attract. Although this assumption is absolutely true what we are discussing here is how an infrequent posting schedule can actually bring out the blogging best in you. After all is it not (more…)